Housekeeping Notes: A Change in Address & Ads

10 Mar

Regular readers of this blog may notice that the site has recently undergone a few changes regarding the URL and advertising on the blog.  I originally started this blog as a bit of an experiment back in 2011 (!) to document my growing interest in human osteology and bioarchaeology using the free WordPress.com blogging platform and as my site grew and became more uniform with the introduction of the Skeletal Series, guest posts and interviews, it also became much more time-consuming to produce and edit content.  Still I was quite happy to do this and thoroughly believed that academic, or at least academic-leaning, blogs should try to avoid being commercialised if possible and I resisted the siren call of monetising the site.

Long-term readers will note that the blog post output rate has slowed somewhat dramatically in the past few years due to time constraints (such as employment, volunteer work, or other such activities).  I still maintain this site as an active one as I continue producing posts, helping to advertise opportunities for students and for MSc/MA courses in human osteology in  the United Kingdom  (1), and by answering emails and comments, etc.  Everyone now and again I also edit old entries.  However, my thoughts on upgrading the blog also changed as I thought a bit more about the future of the blog, of how I want it to be accessed and what would be good for its long-term future.

The perils of a blog as a time sink. Reproduced with permission from Mr. Lovenstein. Image source: Mr Lovenstein.

I’ve been quite loathe to change the appearance of the blog since settling on a style that I found workable and that highlighted the various aims and topics discussed within the blog (as seen by the triptych of images that forms the blog banner).  It isn’t aging too well and I think a change is probably due in that direction, perhaps with a neater, more simplistic and easier-to-read design.  The blog itself is highly searchable with numerous categories and tags produced for each post, however there are some features that could do with an upgrade or a change-around at least.  The RSS sub-page could do with deleting as it hasn’t worked for years and the WordPress blog menu has so far baffled me as to how to remove it (2).  Apologies for all of those readers who have clicked on it to only find scrambled code instead!

As well as the change in the domain name, readers may also notice a number of advertisements on the blog itself.  WordPress.com had initially inserted ads into the blog as per their funding model to generate income, like most media and social media companies on the web.  Since the plan upgrade I have decided to try to monetise the blog in order to raise pocket-money revenue from the operating of this site.  This is partly in recompense for the amount of time maintaining the site – time spent either researching, writing, or editing the blog entries, or for the administration side of the blog replying to emails and building relationships with other bloggers.  (Don’t laugh at the editing part!).

For a long time I was against the idea of monetisation in principle on a generally academic and educational blog, since most of my peers (such as Jess Beck’s Bone Broke, Kristina Killgrove’s Powered By Osteons and Alexandra Ion’s Bodies and Academia) do not advertise on their sites, as far as I am aware.  In fact that trio of sites look remarkably clean, easy to navigate and remain a pleasure to read.  Do I feel bad about putting a trio of adverts on my blog, which may affect the reader’s attention?  Yes I do.  Do I also need to pay rent, need to eat and drink, and have to pay for fuel so enable me to get to my current job?  Yes I do.  Could I also be working the time I spend updating, editing and working on this blog?  Again, yes I could be.

Hidden from the world: the secret panel on the above comic. Reproduced with permission from Mr. Lovenstein. Image source: Mr Lovenstein.

So am I now rolling in the money since I started to monetise the site?  No I am not.  In fact it is bringing in less than I had hoped it would and due to WordPress not paying out until you reach $100, I may not receive a single cent for a good while yet.  If any readers have any questions regarding the changes in the blog, I’d be happy to answer them either below in the comments box or via email (see the About the Author tab for the address).

Fundamentally I am hoping that this series of blog changes for These Bones of Mine invigorates me to write more.

Looking for Guest Posts and Interviewees

Whilst I’m quickly updating the blog and taking a look through previous posts and blog statistics, I notice I have not had a guest post or an interview entry on the blog in quite some time.  I’m hoping to rectify this within the next few months by reaching out to friends and colleagues, and likely also on the British Archaeological Jobs and Resources  Facebook page.  I do have a guest post set of guidelines for prospective guest post bloggers to read in order to match the ‘house style’ of this blog and I am selective of what I consider suitable for this site, though there is a wide range of topics I’d consider and that I am actively looking for.  I am always interested in hearing from commercial field archaeologists and osteoarchaeologists, as well as early career researchers and specialists in palaeopathology, funerary archaeology, osteoarchaeology and bioarchaeology.  I’m particularly keen on another set of interviews as I find that interviews allow for a deeper and personal reflection on what it is actually like working within this sector and how individuals have gotten into this area in the first place and what continues drives them or drive them out of it.

So if you have an ongoing project, a unique perspective, or a new bioarchaeological methodology or theory that needs a helping hand please do get in touch and let me know!  To all of my previous interviewees and guest bloggers, you are very much welcome back as updates on projects, careers, and perspectives are always welcome.

We are living through an interesting period in which our understanding of the Western world post-Second World War is fundamentally changing and the great game of diplomatic and trade agreements, alongside our economic ties, are being reshaped for the 21st century.  Is this filtering through to the sector?  Are the commercial conditions changing and are our perceptions of how we interpret the past changing?  This is an area I am keen to delve into and to hear your views, from the ground up.

Notes

(1).  The latest entry in the available postgraduate MSc/MA courses in human osteology in the United Kingdom dates from March 2018 and could do with a 2019 update.  Expect to see that within the next month or so.  The expansion of such courses in the UK continue, with a professional accreditation/commercial experience module now added in.  This is a step in the right direction, but the glut of human osteology postgraduates often find meager commercial opportunities for employment in current market conditions in the country.

(2).  Update 10/03/2019 – It took me 5 seconds of looking at a menu to find the click button.  It has now been removed.

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4 Responses to “Housekeeping Notes: A Change in Address & Ads”

  1. Jessica (Diverting Journeys) March 13, 2019 at 2:06 pm #

    I don’t blame you for wanting to monetise your blog. I’d do it myself if I thought I’d make enough for it to be worth the bother, but I just don’t think I get enough traffic.

    • These Bones Of Mine March 13, 2019 at 9:52 pm #

      Hey Jess, thanks for your comment! Yeah I montised it 9 days ago and it’s not really seeing much come in at all, not as much as I hoped. More importantly I’ve noticed the past 5 days the views have significantly declined, from an average of 4k views per week in the past month or two to 500 in the past week.

      The stats have fallen dramatically the past 5 days to only 200 views per day where previously it was a rough 600-800 average daily views. I’ve chatted to a WordPress representative who’e said it may be search engines needing to index address properly but its been 9 days now since the change. My blog change seems to have seriously affected the views. I hope it will change in the next week or so, really do otherwise monetisation/upgrade was pointless and ultimately damaging to the blog.

      • Jessica (Diverting Journeys) March 15, 2019 at 10:47 am #

        Hmmm, yes, that’s certainly concerning! Another reason not to do it I suppose. Hope your views pick back up soon!

        • These Bones Of Mine March 16, 2019 at 1:53 pm #

          Yeah, I’ve just messaged WordPress team again regarding advice as the views have sunk even lower. I’m curious to know what is happening and why, and a little bit annoyed that I’ve spent money on something that may actually be harming my blog. At the end of the day though, I blog because I enjoy it.

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